Monday, May 15, 2006

SMS barcode info to determine if product is Danish


In the boycott against Danish products, muslims in Saudi Arabia - and possibly other countries - have launched a viral anti-marketing campaign using SMS, reports Guerilla-Innovation.

"The SMS contains information on how to determine whether a product is Danish by looking at the first two digits of its barcode (the country code for Denmark is 57).

In response to the boycott, member of the Danish parliament, Louise Frevert tried to catalyze a counter SMS campaign, which encouraged Danes to boycott muslim owned stores. The campaign was a total failure and has been ridiculed by all sides in Denmark - including her own right-wing party."


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