Defining Google - Now Batelle believes in scanCOMMERCE

On 60 Minutes, John Batelle, who became the most knowledgeable Google expert discusses the current strategy. Defining Google (you can buy it from Amazon by clicking on the icon on the left of this page) is an interesting view on how Schmidt, Brin and Page are re-defining Search.
I receommend his very interesting Blog.

Why I mention this interview? Scroll down the page of the transcript and you will read:

"Battelle describes another advance potentially on the not-so-distant horizon. Users would, he says, "have a device which is in your pocket, which looks like a phone, and you go to a supermarket and you see a potentially overpriced box of pasta. And you take that device and you wand it over the product code, and you see comparison prices from Google of three other stores that are within a mile, OK? That’s power. That’s search. But no one has quite figured out that. That’s also the future.
"

Ring some bells?