Microsoft Agrees to Use Ad-ID

I found this news on Scott's Pondering Primate blog.

[...] The Microsoft decision is potentially key in helping influence more Web publishers to embrace Ad-ID. "This is the reason we developed Ad-ID was to meet the needs of ANA members in an advertising environment that is rapidly evolving and becoming more complex every day," said Barbara Bacci Mirque, Ad-ID co-CEO and ANA executive vp. "Microsoft believes the future lies with identified, targeted, customized advertisements, and the best way to effectively track and measure results from advertising assets is by using Ad-ID, a universal code which provides end to end system connectivity."

The list of users is getting long now.