Scanbuy's 2D barcode technology to be embedded in MediaTek's global mobile phone platform

Scanbuy Inc., a global provider of wireless commerce solutions, today announced a strategic partnership with MediaTek Inc., a global leader in consumer and communications IC solutions, to embed Scanbuy 2D barcode technology in MediaTek's platform marketed to handset manufacturers globally.

MediaTek, a global supplier of wireless communication chipsets and the leading supplier in the greater China market, will offer the Scanbuy barcode technology to all its handset customers throughout the world.

Several key customers are already in testing phase with the technology.

"MediaTek's global handset customer base makes them an ideal partner," said Jonathan Bulkeley, CEO, Scanbuy. "We're pleased MediaTek is committed to bringing the advanced functionality of our proven barcode-capture technology to their handset partners worldwide."

Serving as a cooperative partner with mainland China's largest cell phone brands, JiChang Hsu, VP, Wireless Communications BU, MediaTek, said: "We have seen increasing demand from our handset customers barcode-capture technology and we chose Scanbuy because of their state-of-the-art technology and commitment to customer support."