Monday, March 24, 2008

Stores to launch discount coupons via mobile phones

A network of 17,000 local retailers and corner shops will this summer launch a scheme to offer discounts and money-off coupons to shoppers via mobile phones in an attempt to replicate the success of supermarket loyalty card schemes. The Shop Scan Save initiative will send special offers to consumers' handsets as barcodes that can be scan-ned from the mobile phone display.

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