Tuesday, April 01, 2008

At CTIA: Mobile Users Searching For Local Consumption

Kanematsu is working with Kraft Foods in the United States to develop a way to put 2-D bar codes from Boston-based NextCode on product packaging, connecting consumers to nutritional information, recipes, coupons, and more on the company's Web site. The technology relies on a standard camera in mobile phones, but does require consumers to download a small application.

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