Wednesday, April 26, 2006

Getting On Board


Getting On Board
An old advertising medium is being reinvented. Billboards are getting smart and interactive, to let you in on the action
By DODY TSIANTAR

[...] In Japan, 30 million phones are equipped with a gizmo for reading QR Code, a tiny two-dimensional bar code commonly found on the front of magazines, which can bounce readers to a website, a competition or discount coupons. Last October in Tokyo, Northwest Airlines blew up QR codes to as large as 10 m in height and put them on billboards for passersby to snap, decode and win air miles in an online contest. [...]

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