Thursday, March 20, 2008

StoreXperience: A Mobile Bridge Between Bricks, Clicks

At the National Retail Federation's annual convention in mid-January, StoreXperience introduced an interactive mobile e-tail platform called "Easy Shopping." Combining DataMatrix digital photo scanning technology and Microsoft's Dynamics CRM application suite, Easy Shopping is designed to capture product identification codes from interactive barcode-like symbols and combine it with information about their location, shopping habits and preferences.

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