StoreXperience: A Mobile Bridge Between Bricks, Clicks

At the National Retail Federation's annual convention in mid-January, StoreXperience introduced an interactive mobile e-tail platform called "Easy Shopping." Combining DataMatrix digital photo scanning technology and Microsoft's Dynamics CRM application suite, Easy Shopping is designed to capture product identification codes from interactive barcode-like symbols and combine it with information about their location, shopping habits and preferences.

Skuair: 2D Image Recognition, Beyond Barcodes

Barcelona-based Daem Interactive has unveiled their latest image recognition technology dubbed Skuair, a system that reads pictures and logos taken via mobile phone and immediately spits back relevant urls or other chosen information. Once the mobile photo is taken, a low-res version of the image is sent to Skuair’s processing server and the corresponding URL/content is returned.