Wednesday, February 06, 2008

Sears Becomes First Major Retailer to Trial 2-D Barcodes

The barcode has been around for decades now and some large retailers in the U.S. are looking at a new type of barcode system that will allow consumers to get more information on a product in an interactive way.

The new barcodes are called 2-D barcodes and the first trial is currently underway with Sears. The unique aspect of these barcodes is that by using a compatible cellular phone with a camera and a downloadable application for the phone, a consumer can launch an applet to get more information on the product

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