Mobile Discovery Announces One of the First Cross-Carrier, Multi-Vendor 2D Barcode Trials
Mobile Discovery Inc., an innovator in mobile marketing, today announced the launch of the first large scale multi-vendor beta trial of mobile 2D codes at Case Western Reserve University. On the Case Western Reserve University campus, 2D barcodes appear on print ads all over campus, and can be seen on flyers, posters, bus stops and billboards.
Labels: 2D, barcode, mobile marketing
posted by Peh Yin Wong at 9:36 AM
1 Comments:
It should be noted that:
Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.
Scanbuy uses the indirect encoding method for their barcode resolution process.
Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.
NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995.
http://neom.com/13.html
If Scanbuy's CEO Jonathan Bulkeley believes infringing on another companies patents is an ethical business practice, then by all means, infringe away.
However, I have a feeling that the US Judicial System will see Scanbuy’s unethical business practices differently.
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