Mobile coupon and ticketing on the rise - study

A new study released by Juniper Research predicts that retailers will have issued almost three billion mobile coupons to customers by 2011, with just under $7 billion of discounts redeemed.

Mobile Discovery Announces One of the First Cross-Carrier, Multi-Vendor 2D Barcode Trials

Mobile Discovery Inc., an innovator in mobile marketing, today announced the launch of the first large scale multi-vendor beta trial of mobile 2D codes at Case Western Reserve University. On the Case Western Reserve University campus, 2D barcodes appear on print ads all over campus, and can be seen on flyers, posters, bus stops and billboards.