Ecrio(TM) Launches MoBeam(TM) Bluetooth-Enabled Barcode Solution

ALM DESERT, Calif. and CUPERTINO, Calif., Jan. 28 -- At the DEMO 08 conference today, Ecrio unveiled a Bluetooth-enabled version of its MoBeam(TM) digital barcode solution. The enhancement lets users receive offers on their phone via SMS, WAP, or email, and redeem them via a small light emitting diode (LED) on the MoBeam device. In addition, retailers can install simple Bluetooth 'transponders' in their retail outlets to transfer offers directly to the MoBeam device.