Thursday, April 24, 2008

Mobile coupon and ticketing on the rise - study

A new study released by Juniper Research predicts that retailers will have issued almost three billion mobile coupons to customers by 2011, with just under $7 billion of discounts redeemed.

Labels: , ,

Thursday, April 17, 2008

Harrods embraces mobile barcodes

The Knightsbridge store is understood to be the first British retailer to run print ads featuring 'mobile barcodes', tiny squares showing black and white shapes which, when a mobile phone takes a picture of them, provide information to the phone via the web.

Labels: ,

Monday, April 14, 2008

Create Your Own QR Code With an Army of Little Robots

A company called Cross Border Inc. created a fun little program that lets you generate your own QR codes—a 3-dimensional bar code common that can be read by cell phone camera. All you have to do is enter a URL, and the service dispatches an army of little robots that start off standing at random but quickly start hopping into position until they make sense together and can be scanned by IR.

Labels: , ,

Tuesday, April 08, 2008

Mobile barcodes now speak to us – quite literally…

A consortium of three companies has decided to improve on the usual URL-carrying QR Codes by tweaking the data in each black and white square to contain a brief snatch of audio and a simple image.

The Voice QR, as it’s called, simply needs to be scanned with the camera on a mobile phone for it to give up its hidden treasure without the need to connect to a website.

Labels: ,

Thursday, April 03, 2008

Mobile Discovery Announces One of the First Cross-Carrier, Multi-Vendor 2D Barcode Trials

Mobile Discovery Inc., an innovator in mobile marketing, today announced the launch of the first large scale multi-vendor beta trial of mobile 2D codes at Case Western Reserve University. On the Case Western Reserve University campus, 2D barcodes appear on print ads all over campus, and can be seen on flyers, posters, bus stops and billboards.

Labels: , ,

Intel reveals its vision for mobile phone evolution

The Carry Small Live Large scheme is also looking at ways to utilize the data generated by the range of sensors included within mobile devices. According to Kahn, one of the oldest mobile sensors--the camera--has some of the greatest potential."That sensor could take a look at a barcode and give you information on the product, it could be connected to a database that you're looking at as a tourist", Kahn said.

Labels: ,

Wednesday, April 02, 2008

Bar Code Hopping in San Francisco

Day to Day, April 1, 2008 · The City by the Bay is becoming scannable. Soon San Francisco restaurants, museums and public monuments will be adorned with little bar codes like those you find on the bottom of a cereal box.

Labels: ,

Tuesday, April 01, 2008

At CTIA: Mobile Users Searching For Local Consumption

Kanematsu is working with Kraft Foods in the United States to develop a way to put 2-D bar codes from Boston-based NextCode on product packaging, connecting consumers to nutritional information, recipes, coupons, and more on the company's Web site. The technology relies on a standard camera in mobile phones, but does require consumers to download a small application.

Labels: , ,

Siemens builds new bridges across the Rhine

The FINANCIAL -- Starting April 1, the 1.4 million daily passengers of the Verkehrsverbund Rhein-Sieg (VRS) can purchase their bus and train tickets by mobile phone via the internet, SMS or by phone. A barcode on the phone serves as proof of purchase – transit inspectors scan the code using a handheld scanner.

Labels: , , , ,

DMB, Ticketmaster Pact For Free Digital Album

The Dave Matthews Band and Ticketmaster have teamed up to offer concertgoers an exclusive digital album. Fans who purchase tickets through Ticketmaster during the trek's March 29 general on-sale will receive a unique barcode in mid-September that can be redeemed for the digital album on iTunes.

Labels: ,

Heathrow's Terminal 5 is the first UK airport building to be designed around the technology that runs it.

BAA and British Airways worked together on T5. The baggage system was designed by BAA, Vanderlande and IBM. A 2D barcode is attached to each bag with information on where it needs to go, and handlers use hand-held scanners to update the bag's position on the system and to work out which route it should take.

Labels: , , ,