Print Magazines Quietly Testing Barcodes for Mobile Phones

Billboard, Wired and Car and Driver have been the first American magazines to test publishing the barcodes in their pages. Users download Scanbuy’s free software—compatible with 130 different camera phone models—and then use the camera feature as a scanning device, directly linking from the barcodes to the magazines’ WAP (wireless access protocol) sites.

Trend: QR code-only Print Magazine

The print magazine Tada Gets, which basically means “things for free” is a magazine composed entirely of QR codes. By scanning the codes, users link via mobile phone to free ringtones, decorations, games, music, pictures, and other content.