The Sun newpaper’s new mobile content service has achieved early success with around 11,000 users registered so far. The barcode-based technology enables users to scan their mobile phone over pages of the newspaper, which in turn uploads relevant information onto the device.
News International is looking to drive younger readers onto its mobile internet site, with the company's mobile strategy chief revealing that its newspapers could be using quick response codes (QR codes) in its news stories within 18 months.